Annals of Questionable Messaging
Thursday, July 24, 2008
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Look at what the monkey is doing...
Faris Yakob:
Look at what the monkey is doing - not what kind of phone he has.
When I checked out Faris's Transmedia Presentation this nugget stuck out. I've been staring at this post-it note all week.
How often do we make the mistake of describing or identifying communities of people based on their gadgets, favorite websites, or services, rather than what they actually do? We should study the dialect - not the blogging platform. We should watch the friending habits - not the friending tools. We should look at whats in the stream - not the feed faucet.
Friday, July 11, 2008
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The Problem with Duncan Watts' Research on the Theory of Influentials
Contrary to popular marketing theories about the power of so-called "Influentials," Watts' research seems to confirm that so-called Influentials are no more likely than any random individual to start a viral trend. His findings, however, warrant a big caveat.
The Neuron as a Model for New Media Communication
I've had a particular interest in how the functions of our neurological system provide an apt metaphor for how we share information in through the web. Here's an oversimplified explanation of how neurons are like people connected to the internet.
The role of Social Network Sites in the realization of a Functional Collective Conscious
How will it be possible to organize every bit of information in a way that will be personally relevant to each individual?
Other Essays...
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Mike Arauz is interested in Media, Marketing, Technology, Photography, Film, Food, and Politics. This site is a place for you to discover
the things that Mike thinks are interesting enough to pass on. Mike is a strategist, a futurologist, a digital anthropologist, at