Slideshare
Design For Networks
The effectiveness of your marketing efforts are dependent on your ability to engage and empower a network of people connected by a shared interest. It’s time to start designing experience for networks instead of just groups of individuals.
Web Video Thunderdome - SXSW 2010
The presentation given by Bud Caddell and I at the SXSW Interactive Conference, March 2010. Brands have come a long way in making successful web videos. Our audience helped us decide which videos reigned supreme.
The Social Network In Your Pocket
As our social network sharing behaviors become more integrated into our mobile experiences, it is increasingly necessary to design what we’ve previously called "off line" experiences to spread online.
Spectrum of Online Friendship
What can brands learn from people who are good at making friends on the internet? "What is a friend?" This question is constantly echoing across the internet. But, digital relationships (just like non-digtal ones) are not absolute. They are fluid. And online friendship is better described along a spectrum defined by the actions people take and how we feel about them.
Eric Schmidt, CEO of Google, on How To Run A Company
Quotes from an interview with Steven Pearlstein, Financial Columnist for The Washington Post. Video here: http://bit.ly/46v7B6
Desire Paths: Branding for Digital Lives
Our new digital lives demand a new evolution in branding.
100 Words About Digital Branding
Just a few thoughts about what it takes to cultivate a successful brand in the digital world.
Blog Archives
This is a selection of the top posts from my blog from July 2007 - December 2009. Read my current blog here - mikearauz.wordpress.com.
2007
July 23
August 4
Metaphors for Knowledge and Spreadability Through New Media
August 19
3 Essential Elements of Engagement
September 5
A Functional Collective Conscious is Closer Than You May Realize
September 11
Private Social Experiences in Public Places, or What Facebook can learn from the local pub.
October 19
The role of Social Network Sites in the realization of a Functional Collective Conscious.
November 8
The Neuron as a Model for New Media Communication
December 17
Blogs I'm Glad to Have Discovered in 2007
December 22
2008
The Problem with Duncan Watts' Research on the Theory of Influentials
January 27
June 25
Notes on Shirky's "Here Comes Everybody"
March 23
Agency and Client Relationship Status: It's Complicated
February 6
More Notes on Clay Shirky's "Here Comes Everybody"
June 24
A Real-world Test of the Functional Collective Conscious
August 21
October 3
October 27
The Axis of Influence: Popularity, Reputation, Action
November 10
November 20
Fan Relationships (It's Complicated)
November 23
Pass-along Is Made of People! Peeeeeeeopllllle!
December 1
December 22
Blogs I'm Glad to Have Discovered in 2008
December 29
Are You Wasting Your Relationships?
December 30
2009
We Are The Crowd, and We Are Powerful
January 5
January 19
Branding for a Recombinant Culture
January 21
Your Competition is Everything On the Internet
February 10
February 12
Is Your Brand Passionate About Something More Important Than Your Product?
February 26
A Passionate Rant About Social Media
March 4
Desire Paths: Branding for Digital Lives (Presentation)
March 8
March 30
April 13
The Elements of Digital Conversation
April 28
Facebook Fans Aren't Real Fans
April 29
May 6
A New Business Model for Digital Agencies
May 11
Design For Networks, Not Just Groups of Individuals
June 3
The Currency of Online Sharing
June 4
Clay Shirky and the Hierarchy of Digital Collaboration
June 23
The "I'd Rather Be Watching Porn" Test
June 24
Functional Collective Conscious Coming Into View
August 3
August 19
Crowdsourcing: What's My Motivation?
September 8
Trending Topics on Twitter: What does it take?
September 21
November 5
A Digital Decade (A mini autobiography in 10 Parts)
December 1
What Makes Content Spreadable?
December7
Blogs I'm Glad to Have Discovered in 2009
December 31
Friends
Undercurrent
Culture
Arts + Design
Info Design
LOLz
Fashion + Photos
About Mike
Mike Arauz is a Senior Strategist at Undercurrent, and lives in Red Hook, Brooklyn.
Since moving to New York City in 2000, Mike has led many lives. Starting as a theater actor and director, Mike studied acting at The Atlantic Theatre Company, and performed improv and sketch comedy at the Upright Citizens Brigade Theatre. Next Mike dabbled in photography and conceptual art. Mike's piece "I Am _____", an unironic commentary on the ironic t-shirt, was part of a traveling group art exhibition "Pattern Language: Clothing As Communicator" organized by the Tufts University Art Gallery from 2005-2006. Mike was a co-founder of the cross-media arts organization Greene Street Salon.
Prior to joining Undercurrent, Mike was a Digital Planner at Deep Focus, and a Brand Strategist at the design firm Pompei A.D., known for their work with retail brands Urban Outfitters and Anthropologie.
Mike's interested in media, marketing, technology, photography, film, food, and politics. This site is an aggregator for all of the things that Mike thinks are interesting enough to pass on.
Email: him[at]mikearauz[dot]com
2010 - Mike Arauz
This work is licensed under a Creative Commons Attribution 3.0 Unported License.
The views expressed here are mine alone and do not necessarily reflect the views of my employer, Undercurrent.